Cold email template for affiliate marketing - Templates to add to campaigns, including shared team templates. Shakespeare AI writer for custom new email content. Easy to use…really, we hear that constantly from customers. “Does cold email outreach really, really well. It is very easy to use, very intuitive. No unnecessary bells and whistles.” Guarav Harode Founder & CEO, Enablix

 
3. Pushes for a call before telling me why. The primary goal of cold outreach is to develop a connection with a potential client. Julie didn't capture my attention or interest, so she failed right from the start. She told me all about her company without even identifying a pain point or giving me a reason to care.. Contatti 1

In a recent cold email campaign, we received an open rate over 80% and a response rate over 10%. Even leads who weren’t in the market for our solution took the time to reply. lemlist is the most advanced sales engagement platform and the top choice for customer generation. → Discover valid email addresses for your LinkedIn leads directly within lemlist - no need for third-party tools. → Generate highly personalized multichannel campaigns using the most advanced AI on the market, trained by successful campaigns ...The email is “cold” if you haven’t had any prior contact with the recipient and there is no relationship yet. Cold emailing is tough, but when done right, you can dramatically level up your sales outcomes. Now, let’s look at proven cold emailing formulas that generate results and build relationships. 1. Before-After-Bridge (BAB)Aug 16, 2023 · The third-party template is a cold email strategy used to gain access to hard-to-reach prospects via lower-level employees. Use this template when you’re struggling to reach or get a response from your prospect directly. 3. The “PAS” cold email template. The “PAS” cold email template is a three-part formula: The Agency, we built our own follow-up email sequence — using the free Email Templates tool from HubSpot Sales — that generated $100,000 in 30 days. Our total revenue increased by 215% since we started sending these templates in a sequence. To create an effective email sequence, you'll need a few tools to get started:Jun 1, 2023 · Pro-tip: don’t follow someone and immediately reach out cold. With all of that out of the way, let’s get into the good stuff! Below are three affiliate program outreach templates to win over potential partners. 1. Brand Affiliate Email Template. 267 email templates. In working with other [ [industry or position]], one of the key issues they’re struggling with is [ [key issue]]. This past year we helped numerous companies to [ [business driver]], resulting in [ [money saved, revenue added, productivity increases]]. If this is something you’re challenged with too, let’s set up a ...13. The 'Making Connections' Cold Email Template. 14. Find Pain Points After an Announcement or Award. 15. The Low Pressure, Data-Backed Cold Email Template. 5 Components of a Great Cold Email (How to Write Better Cold Emails) 4 Cold Email Subject Lines to Increase Open Rates.Aug 16, 2023 · The third-party template is a cold email strategy used to gain access to hard-to-reach prospects via lower-level employees. Use this template when you’re struggling to reach or get a response from your prospect directly. 3. The “PAS” cold email template. The “PAS” cold email template is a three-part formula: A perfect cold marketing email has these key elements: converting subject line, catchy opening line, short and straight to the point body, closing with a CTA, and your signature. Subject line. Make it personal, short, and relevant. You can ask your prospects intriguing questions or mention a mutual connection. Masterclass. Whether you use cold email to find sales leads, connect with influencers, build your personal brand, find mentors, or grow your network, there’s no underestimating its power. Cold email is one of the best sales channels you can add to your business. When done well, it can generate a huge response rate to your inquiries (see the ...Apr 28, 2015 · The article discusses various email templates for affiliate marketing, including terms and conditions, motivating inactive affiliates, acknowledging effective affiliates, sharing feedback, thanking loyal affiliates, announcing product or service changes, declining commission raise requests, commission increase, and welcome messages. 267 email templates. In working with other [ [industry or position]], one of the key issues they’re struggling with is [ [key issue]]. This past year we helped numerous companies to [ [business driver]], resulting in [ [money saved, revenue added, productivity increases]]. If this is something you’re challenged with too, let’s set up a ...Cold email templates for solar installers 2.1 Emphasize Return On Investment (ROI) 2.2 Make the case of the environment 2.3 Reliability of power supply 2.4 Send case study / testimonial 2.5 Updates from recent projects 3. Follow up email templates 3.1 Send brochure / pricing list 3.2 Casual reminder 3.3 Special limited time offer 4. Emails can be longer and more detailed than DMs. Use emails to give a more in-depth explanation of your brand or products. Explain the campaign you’re running and why you think the influencer would be a good fit. Instagram DMs allow you to be more casual and direct. DMs should be short, sweet and to the point.Aug 16, 2023 · The third-party template is a cold email strategy used to gain access to hard-to-reach prospects via lower-level employees. Use this template when you’re struggling to reach or get a response from your prospect directly. 3. The “PAS” cold email template. The “PAS” cold email template is a three-part formula: Here are the top tips for using cold email content in affiliate marketing: 1. The Value-Value-Offer Formula. I’m not going to lie, getting an affiliate to open and respond to your e-mail can be very difficult to actually execute effectively. Which is why I’d like to introduce the 3-step value process to you:The “Introductory” Email. As the name suggests, this is based on the premise of introducing yourself to the recipient. You may be tempted to sell your product or service, much like a marketer is instructed to do in a cold call. Although it would be easy to work in a “soft sell,” it’s not what you are going for. Feb 9, 2022 · 6 Most Common Mistakes When Writing Email Opening Lines. 12 Email Opening Line Templates For 12 Outreach Scenarios. #1 Connect After You’ve Met In Person. #2 Reach Out To A Content Creator On LinkedIn. #3 Investigate On The Solution That Your Lead’s Already Using. #4 Use Your Lead’s Review As A Reference. Feb 9, 2022 · 6 Most Common Mistakes When Writing Email Opening Lines. 12 Email Opening Line Templates For 12 Outreach Scenarios. #1 Connect After You’ve Met In Person. #2 Reach Out To A Content Creator On LinkedIn. #3 Investigate On The Solution That Your Lead’s Already Using. #4 Use Your Lead’s Review As A Reference. There are four steps to affiliate marketing success: Step 1: Create an affiliate program. Step 2: Find quality potential affiliates. Step 3: Properly reach out to them and convert the potential affiliates into affiliates. Step 4: Motivate your affiliates to bring you more sales and never leave you. In this article, we shared a couple of ...4. Cold email introduction sample. Cold introduction emails are an essential business strategy we can all use to build our networks. This cold introduction sample focuses on areas of common interest and aims to create a connection. You can cut and paste the example for use in emails, but you can also use it for LinkedIn messages too. Aug 30, 2023 · Cold Email Affiliate Marketing: 5 Best Strategies and Templates 1 week ago How to Choose the Right SMTP Service for GMass 2 weeks ago Let’s understand how to write your cold email using Saleshandy: Step 1 – Create an account on Saleshandy. Step 2 – Connect your email account (s) Step 3 – Write your cold email and create an auto follow-up sequence. Step 4 – Add your prospects. Step 5 – Set your email sending schedule and launch the campaign.May 28, 2020 · 3. Resource Link Building Outreach Email Template. A resource could be a piece of content that you have created, your business itself, an event, or even a person. If you have something of value that could be used as a resource by an audience, you will likely be pitching it to try to build links with it. Apr 18, 2023 · 15 Cold Email Templates 2. How to Use Templates Effectively 3. Cold Call Email Best Practices 4. Subject Lines 5. Body Copy 6. How to Personalize at Scale. 15 Cold Email Templates to Test. Start with a cold email template to give you a framework. Then build and expand upon it. 1. Tie your B2B sales emails to a recent event 2. AIDA 3. Be as ... 9. Lemlist. Best for Email Personalization ($29/month). Compared to other tools on this list, Lemlist stands out because of its deep personalization feature set. Whereas most tools allow some basic personalization, Lemlist kicks things up a notch and supports personalized text, personalized images, and landing pages.Here's the cold email strategy I used to land 6-figures of SEO clients in 1.5 months including 2 successful email templates. The Tool I Send Emails With:http...Targeted: Cold emailing allows you to target specific individuals or businesses you believe could benefit from your product or service. You can personalize your message to each recipient, increasing the chances of a response. Scalable: Cold emailing is a scalable method of reaching potential customers or clients.15 Holiday Email Templates. Communicate with your customers, prospects, and marketing contacts with holiday-themed emails. Template. A perfect cold marketing email has these key elements: converting subject line, catchy opening line, short and straight to the point body, closing with a CTA, and your signature. Subject line. Make it personal, short, and relevant. You can ask your prospects intriguing questions or mention a mutual connection.In fact, it’s written in a very “in your face” tone. Only send this message when you have two things: 1- A list that trusts your recommendations and 2- A product that’s exceptional. #4. Long Sales Email (AKA: “The Billy Mays”) (Click this Link to See an Example) I shed a little tear the day Billy Mays died.Aug 28, 2023 · Quick plug! GMass has a fantastic affiliate program. Get extremely high recurring payments (50% year one for individual plans, 20% of years two and three) with instant approval into the program. And you can use all the techniques in this article, since we allow for cold emailing promotions. Cold Email Affiliate Marketing: Table of Contents Cold Email Template For Affiliate Marketing: 15 Best Template To Follow 1. Introduction Email Template An introduction email template is a type of email that is used to introduce yourself or... 2. Product Review Email Template A product review email template is an email sent to customers or ...Oct 13, 2022 · The third-party template is a cold email strategy used to gain access to hard-to-reach prospects via lower-level employees. Use this template when you’re struggling to reach or get a response from your prospect directly. 3. The “PAS” cold email template. The “PAS” cold email template is a three-part formula: Cold email templates for solar installers 2.1 Emphasize Return On Investment (ROI) 2.2 Make the case of the environment 2.3 Reliability of power supply 2.4 Send case study / testimonial 2.5 Updates from recent projects 3. Follow up email templates 3.1 Send brochure / pricing list 3.2 Casual reminder 3.3 Special limited time offer 4. Jan 19, 2023 · This post deals with the best free email templates for affiliates you can use to write the emails your potential clients and subscribers want to read. Find inspiration for your email to promote affiliate offers. Get ideas for the subject line, body, copy calls to action, and more. Here are 20 free Affiliate Marketing templates to use in 2022 ... Feb 15, 2022 · If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out https://www.affluent.academy/?utm_source=Yo... Here are 20 free Affiliate Marketing templates you may use. ‍. 1. Welcome Template. Please accept our warm welcome to [ [your website].]." Hello there, everyone! As a new member of our team, I just wanted to write you a brief email to introduce myself and say, "Welcome!"Cold Email Example #2: Take time to personalize. “A person’s name is to that person, the sweetest, most important sound in any language.”. Dale Carnegie once said this. “Remembering names of customers, prospects, networking contacts, and colleagues,” said Mr. Carnegie, “ is critical to your ongoing professional success.”.Feb 6, 2023 · 3 High-Converting Cold Email Templates. I understand that crafting effective cold emails can be a challenge. And even with all the tips I mentioned, you could find yourself a little confused over where to start. But don’t worry. Here are three popular cold email templates every sales manager or sales rep could try: AIDA Template; BAB Template ... This template is a surefire way to open the doors for amazing relationships to come. You can use it for any type of introductory email that focuses on building connections that will last rather than one-off promotions. 5. Cold email outreach templates: Get high-quality backlinks fast.Apr 27, 2023 · These cold email templates we’re looking at today have generated me a total of $110,500 in 2018 alone. This process for writing cold emails has generated multiple six-figure freelance contracts and high-value gigs for me with companies like LinkedIn, Zendesk, Quickbooks, Adobe, Vistaprint, Close and more. Jun 15, 2022 · Basic – Keep it simple. Don’t use overly elaborate words or sentence constructions. Bear in mind the person you’re writing this email to. Don’t ask for an appointment or beat around the bush. This cold email formula produces the shortest email letters, so every word has to bring something of value. Jun 15, 2022 · Basic – Keep it simple. Don’t use overly elaborate words or sentence constructions. Bear in mind the person you’re writing this email to. Don’t ask for an appointment or beat around the bush. This cold email formula produces the shortest email letters, so every word has to bring something of value. Aug 16, 2023 · The third-party template is a cold email strategy used to gain access to hard-to-reach prospects via lower-level employees. Use this template when you’re struggling to reach or get a response from your prospect directly. 3. The “PAS” cold email template. The “PAS” cold email template is a three-part formula: Choosing a tool with powerful analytics and actionable insights will save you a great deal of time and will allow you to adapt your campaigns quicker and more accurately. Summary: 10 Steps to Effective Cold Email Strategy. Step 1: Register a Similar Domain. Step 2: Set Up SPF and DKIM Keys. Here are the steps to generate personalized emails for affiliate marketing. Step 1: Create a project and provide the project name in the given section. Step 2: Once you created the project click the create copy button in the top right corner and choose the “cold email template” in the popular email template category.4. Cold email introduction sample. Cold introduction emails are an essential business strategy we can all use to build our networks. This cold introduction sample focuses on areas of common interest and aims to create a connection. You can cut and paste the example for use in emails, but you can also use it for LinkedIn messages too. In this video, you're going to get the best cold email template to get more clients in 2021.👉Grab the free lead generation training document👉https://landin... May 1, 2023 · We are going to share 15 email sequences with 35 email templates that will help convert and retain more customers for your digital business. The templates are grouped into 4 categories based on a standard lifecycle funnel for a SaaS (or a digital startup) company: Lead Nurturing Email Sequence Templates. Onboarding Email Sequence Templates. Jan 19, 2023 · This post deals with the best free email templates for affiliates you can use to write the emails your potential clients and subscribers want to read. Find inspiration for your email to promote affiliate offers. Get ideas for the subject line, body, copy calls to action, and more. Here are 20 free Affiliate Marketing templates to use in 2022 ... Convey your goodwill to your clients using the thank you email template. Try & gain the trust of clients. Save time and ensure clarity with our customizable Zoom Invitation Email Template. Effortlessly invite participants to your Zoom meetings with a professionally designed template. Boost conversions and engage your audience with our ...Convey your goodwill to your clients using the thank you email template. Try & gain the trust of clients. Save time and ensure clarity with our customizable Zoom Invitation Email Template. Effortlessly invite participants to your Zoom meetings with a professionally designed template. Boost conversions and engage your audience with our ...Here are 20 free Affiliate Marketing templates you may use. ‍. 1. Welcome Template. Please accept our warm welcome to [ [your website].]." Hello there, everyone! As a new member of our team, I just wanted to write you a brief email to introduce myself and say, "Welcome!"3 High-Converting Cold Email Templates. I understand that crafting effective cold emails can be a challenge. And even with all the tips I mentioned, you could find yourself a little confused over where to start. But don’t worry. Here are three popular cold email templates every sales manager or sales rep could try: AIDA Template; BAB Template ...Quick plug! GMass has a fantastic affiliate program. Get extremely high recurring payments (50% year one for individual plans, 20% of years two and three) with instant approval into the program. And you can use all the techniques in this article, since we allow for cold emailing promotions. Cold Email Affiliate Marketing: Table of ContentsWith a crisp CTA, this email delivers from all angles. If you noticed, all the best cold email templates I’ve shared with you so far contain 5 to 6 lines. That should be your goal, to keep all emails short yet powerful and under a hundred words, if possible. 5. Referred outreach.Aug 16, 2023 · The third-party template is a cold email strategy used to gain access to hard-to-reach prospects via lower-level employees. Use this template when you’re struggling to reach or get a response from your prospect directly. 3. The “PAS” cold email template. The “PAS” cold email template is a three-part formula: Cold Email Generator. Using Writecream’s personalized email generator, you can write your Cold Emails as quickly as 5 minutes. You can write the Cold Email message using the specialized email marketing tools present there in one place to help you in your email marketing campaign and create the perfect email.Mar 23, 2023 · Template 5: The affiliate marketing template. Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. While this can work very well in some instances, many influencers prefer to be paid for collaboration projects or get something more tangible in return. There are four steps to affiliate marketing success: Step 1: Create an affiliate program. Step 2: Find quality potential affiliates. Step 3: Properly reach out to them and convert the potential affiliates into affiliates. Step 4: Motivate your affiliates to bring you more sales and never leave you. In this article, we shared a couple of ...Cold Sales Email Templates for B2B. Here are cold email templates that you can use to create emails your prospects will want to open. 1. Best B2B Cold Email Template5 Outreach Elements Used By The Pros 1) Relevance I recently received an email from BackLinko's Brian Dean. The pitch was simple. Aware that I had both shared and professed my admiration for his link strategy, The Skyscraper Technique, Dean thought it would be worthwhile to let me know that he had a new, related case study coming out.Cold Email Affiliate Marketing. Cold Email Affiliate Marketing: Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing is a great way to earn income from your blog or website.Jul 28, 2022 · The Agency, we built our own follow-up email sequence — using the free Email Templates tool from HubSpot Sales — that generated $100,000 in 30 days. Our total revenue increased by 215% since we started sending these templates in a sequence. To create an effective email sequence, you'll need a few tools to get started: Feb 15, 2022 · If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out https://www.affluent.academy/?utm_source=Yo... 13. The 'Making Connections' Cold Email Template. 14. Find Pain Points After an Announcement or Award. 15. The Low Pressure, Data-Backed Cold Email Template. 5 Components of a Great Cold Email (How to Write Better Cold Emails) 4 Cold Email Subject Lines to Increase Open Rates.To help you come up with the right messages for the right scenarios, we have made a list of 128 awesome cold email templates that you can use for your outbound email campaigns. Edit them, cut them shorter or change them up however you want to make your message relevant to the prospect. Sep 26, 2021 · 15 Affiliate Marketing Email Templates & Swipes [Welcome, Sales, Broadcast & More] September 26, 2021. , Affiliate Marketing. In this guide, you'll get access to affiliate marketing email templates, swipes, and examples for every case scenario. From welcome emails to sales emails to broadcast emails to affiliate retargeting email templates. Here are the steps to generate personalized emails for affiliate marketing. Step 1: Create a project and provide the project name in the given section. Step 2: Once you created the project click the create copy button in the top right corner and choose the “cold email template” in the popular email template category. See full list on sendflock.com In fact, it’s written in a very “in your face” tone. Only send this message when you have two things: 1- A list that trusts your recommendations and 2- A product that’s exceptional. #4. Long Sales Email (AKA: “The Billy Mays”) (Click this Link to See an Example) I shed a little tear the day Billy Mays died.4. Cold email introduction sample. Cold introduction emails are an essential business strategy we can all use to build our networks. This cold introduction sample focuses on areas of common interest and aims to create a connection. You can cut and paste the example for use in emails, but you can also use it for LinkedIn messages too.5 Outreach Elements Used By The Pros 1) Relevance I recently received an email from BackLinko's Brian Dean. The pitch was simple. Aware that I had both shared and professed my admiration for his link strategy, The Skyscraper Technique, Dean thought it would be worthwhile to let me know that he had a new, related case study coming out.A perfect cold marketing email has these key elements: converting subject line, catchy opening line, short and straight to the point body, closing with a CTA, and your signature. Subject line. Make it personal, short, and relevant. You can ask your prospects intriguing questions or mention a mutual connection. Dec 30, 2022 · Again, this email is short, sweet, and to the point. This email also focuses on the goals of copywriting with phrases like “copy that converts” and “maintaining their authentic brand voice”. These phrases show the potential client that you know why copywriting is important, not just what a copywriter does. 5. Marketer. Cold Sales Email Templates for B2B. Here are cold email templates that you can use to create emails your prospects will want to open. 1. Best B2B Cold Email TemplateCold Email Subject Line Do's and Don'ts (Plus, 36 Examples) Cold email subject lines can make or break your outreach campaigns. Find out the do’s and don’ts of writing better subject lines to improve your campaign results. Joyce Chou. 10.The third-party template is a cold email strategy used to gain access to hard-to-reach prospects via lower-level employees. Use this template when you’re struggling to reach or get a response from your prospect directly. 3. The “PAS” cold email template. The “PAS” cold email template is a three-part formula:Discover How To Cold Email Clients (Perfect Cold Email Template) Get FREE access to “The One-Page Marketing Cheatsheet” here: https://adamerhart.com/cheatshe...

Let’s understand how to write your cold email using Saleshandy: Step 1 – Create an account on Saleshandy. Step 2 – Connect your email account (s) Step 3 – Write your cold email and create an auto follow-up sequence. Step 4 – Add your prospects. Step 5 – Set your email sending schedule and launch the campaign.. Dollar500 down car lots southaven ms

cold email template for affiliate marketing

May 30, 2023 · 3. Pushes for a call before telling me why. The primary goal of cold outreach is to develop a connection with a potential client. Julie didn't capture my attention or interest, so she failed right from the start. She told me all about her company without even identifying a pain point or giving me a reason to care. Nov 16, 2020 · Here's the cold email strategy I used to land 6-figures of SEO clients in 1.5 months including 2 successful email templates. The Tool I Send Emails With:http... Convey your goodwill to your clients using the thank you email template. Try & gain the trust of clients. Save time and ensure clarity with our customizable Zoom Invitation Email Template. Effortlessly invite participants to your Zoom meetings with a professionally designed template. Boost conversions and engage your audience with our ...💰Let Us Install Our $10M+ Marketing System For You:https://go.scalingwithsystems.com/dfyf-free-training- This is the Cold Email Template I used to generate ...4. Cold email introduction sample. Cold introduction emails are an essential business strategy we can all use to build our networks. This cold introduction sample focuses on areas of common interest and aims to create a connection. You can cut and paste the example for use in emails, but you can also use it for LinkedIn messages too. Teach how to write better cold-email targeting Affiliate Marketing Networks. Cold-emails play a critical role in the success of affiliate marketing networks. However, many marketers struggle to achieve high response rates due to ineffective email strategies. In this article, we will explore the art of crafting compelling cold-emails that ... There are four steps to affiliate marketing success: Step 1: Create an affiliate program. Step 2: Find quality potential affiliates. Step 3: Properly reach out to them and convert the potential affiliates into affiliates. Step 4: Motivate your affiliates to bring you more sales and never leave you. In this article, we shared a couple of ...3. Cold emailing is highly scalable, and inexpensive. It costs almost nothing to send an email, and with the right cold emailing tools, you can easily send hundreds, or even thousands of messages at once. If you land even a small number of sales from the effort, you’ll instantly pay for your efforts many times over. Oct 9, 2017 · The one improvement this template could use would be to personalize it and send it to individual influencers one by one, or target them by location. 9. The affiliate marketing template. This approach can work in certain specific instances, but should be used with caution. 15 Holiday Email Templates. Communicate with your customers, prospects, and marketing contacts with holiday-themed emails. Template.In fact, it’s written in a very “in your face” tone. Only send this message when you have two things: 1- A list that trusts your recommendations and 2- A product that’s exceptional. #4. Long Sales Email (AKA: “The Billy Mays”) (Click this Link to See an Example) I shed a little tear the day Billy Mays died.Cold Email Example #2: Take time to personalize. “A person’s name is to that person, the sweetest, most important sound in any language.”. Dale Carnegie once said this. “Remembering names of customers, prospects, networking contacts, and colleagues,” said Mr. Carnegie, “ is critical to your ongoing professional success.”.Mar 4, 2022 · 17. “Let’s cut to the chase”. This is another subject line that creates a sense of urgency and respect for the prospect’s time. It’s also short, and doesn’t supply much information. In this case, a lack of context may work in your favor – it shows you don’t want to waste even a millisecond of the prospect’s time. Sep 20, 2016 · I know, because someone sent one to me once. 4. Keep it short, easy, and actionable. The opportunity to help someone is very enjoyable for a lot of people — it may even qualify as a “want ... Feb 15, 2022 · If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out https://www.affluent.academy/?utm_source=Yo... Aug 16, 2023 · The third-party template is a cold email strategy used to gain access to hard-to-reach prospects via lower-level employees. Use this template when you’re struggling to reach or get a response from your prospect directly. 3. The “PAS” cold email template. The “PAS” cold email template is a three-part formula: Apr 20, 2022 · This template is a surefire way to open the doors for amazing relationships to come. You can use it for any type of introductory email that focuses on building connections that will last rather than one-off promotions. 5. Cold email outreach templates: Get high-quality backlinks fast. Dec 8, 2022 · 9. Lemlist. Best for Email Personalization ($29/month). Compared to other tools on this list, Lemlist stands out because of its deep personalization feature set. Whereas most tools allow some basic personalization, Lemlist kicks things up a notch and supports personalized text, personalized images, and landing pages. Basic – Keep it simple. Don’t use overly elaborate words or sentence constructions. Bear in mind the person you’re writing this email to. Don’t ask for an appointment or beat around the bush. This cold email formula produces the shortest email letters, so every word has to bring something of value..

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